In progress

Optimising port processes

Improving data exchange and reducing congestion


Developed from the ground up with Moroccan government agencies and businesses, this project aims to cut the time and cost of trading agri-food products by designing and implementing an electronic system that improves truck traffic performance at the Port of Casablanca.

Trucks pass several different service points at the port of Casablanca which are all characterised by manual processes and truck waiting lines. The data is often recorded manually on paper slips and taken by hand to those who need it, for example for calculating the load balance for a shipment. This leads to traffic congestion in the port area, which is a major issue when trading perishable agri-food products which are sensitive to time and temperature.


Alongside multiple Moroccan border agencies and local and international agri-food companies, our project is:

  • designing and introducing an ePort solution at the Port of Casablanca capable of tracing truck movements throughout the port and exchanging automated data at key service points


Putting in place an automated identification and data exchange system will:

  • make the flow of goods more efficient for the terminal operator, the road transporter, the clearing agent and the trader
  • benefit the government and its agencies through higher levels of compliance and the introduction of efficiency gains, matching physical flows with digital information


We have conducted a baseline study using our Total Transport and Logistics Costs (TTLC) methodology, which measures both direct and indirect transport and logistics costs.

Once the project is complete we will measure the time taken for border compliance for agri-food imports and exports using the weighing process to assess our impact on time and cost of trading. We will also look for evidence of wider benefits for society such as increased opportunities for small and medium-sized enterprises.


We are looking for businesses to get involved in a wide range of activities, including identifying international best practice, providing technical expertise to design the new systems, piloting the new systems, collecting and sharing data, and delivering training.

Project structure 


Phase 1



Phase 2

In progress

Analysis and design of new processes using international best practice

Phase 3

In progress

Piloting, delivering training and launching new systems


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Revathi Roy

Revathi Roy, Co-founder and CEO, HeyDeedee, Mumbai
Revathi Roy set up India’s first all-female delivery company HeyDeedee in 2016 to offer new training and professional opportunities to low-income women in Mumbai. Three years later, her business operates in 10 Indian cities, employs 10 000 women agents, and has partnerships with giants like Amazon. “A career in logistics is not an intuitive leap for Indian women since this field has been largely dominated by men. Parents see jobs in the call centre industry as a safer option for their daughters,” explains Revathi.
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Jyoti Wadhwa

Jyoti Wadhwa, Founder, Sanskriti Vintage, New Delhi
Jyoti Wadhwa is a successful entrepreneur, who sells Indian handicrafts and promotes the spirit of craftsmanship through international trade. In 2010, she set up her online business, Sanskriti Vintage, to sell vintage handicraft fabrics, various types of embroidery, and other craft items. At the time, she worked from home while taking care of her child and handled all operations single-handedly. Ten years later, she employs 25 people, supporting local artisans and serving antique collectors and aesthetes all over the world.
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Amgad Shehata

Senior Vice President of International Public Affairs and Strategy at UPS
UPS is the world's largest package delivery company and a leading global provider of specialised transportation and logistics services. Every day, it manages the flow of goods, funds, and information in more than 200 countries and territories worldwide. “We believe that we can propel sustainable development and business performance at the same time. Helping countries to implement the World Trade Organization’s Trade Facilitation Agreement (TFA) allows us to do exactly that. Facilitating cross-border trade completely aligns with our customers’ needs while holding the promise of driving economic growth and creating a more equal society across the globe."
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Eston Sakala

Eston Sakala, Managing Director, Evolution Logistics and Solutions, Lusaka
Eston Sakala set up his own clearing and forwarding business in 2016 helping traders to move their goods in and out of Zambia – a profession he has been in for 17 years. In three short years he has grown his business from scratch to employ 18 staff with a customer base spanning Zambia’s key import and export sectors. “My goal now is to build capacity in my business, embrace technology and deliver my service to the level of a DHL,” says Eston. “I’d love to see the day when I can sit in front of my screen and watch trucks being processed by Evolution in real time, every minute, every hour. I want to be the go-to business for quick and correct clearances.”
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