What we do

Our Approach

How we work

Building from the ground up

Since it’s creation in 2015, the Alliance has grown from a promising concept into a mature platform recognised for its practical methods, structured knowledge gathering, and ability to deliver and measure results.

The driving force behind this success has been our emphasis on collaboration and the effectiveness of our public–private partnership model. We involve business, and other relevant actors, at every stage of our work, from on-the-ground project implementation to high-level engagement for better cross-border trade. This deep, continuous engagement underpins the Alliance’s impact and its continuing relevance.

A key element of the Alliance’s evolution has been the refinement of its three pathways for project development.

Co-Creation

In co-creation projects, governments and businesses partner with us to prioritise trade bottlenecks and align behind reforms. We then secure a willingness to collaborate in developing the project proposal and ensure the concept has feasible, targeted and measurable goals. The Alliance leads project implementation under government supervision, relying on the private sector for inputs such as technical expertise, resources, data, and modern systems.

Business Action Projects

Our business partners alert us to particular ‘pinch-points’ hindering trade. We diagnose the underlying problem and act as an impartial catalyst to engage governments in formulating and delivering solutions. These targeted, short-term projects do not require deep policy changes or sweeping measures to achieve success, allowing governments and companies to align behind them quickly, paving the way for deeper and wider reforms.

Upscaling

Successful project implementation encourages other countries to ask for our help. For example, after Morocco digitalised its agricultural related processes, it began generating millions of dollars in savings every year, inspiring other African countries to follow suit. The Alliance is now helping several countries across the world to digitalise their agricultural trade processes. Our reputation and the way we work has also led towards separate trade facilitation projects in the same country.