Why horticulture exports are no bed of roses

The World Economic Forum’s Mariam Soumaré explains how trade facilitation is addressing the challenges of the horticulture supply chain.

The Valentine’s Day holiday has become a billion-dollar industry creating opportunities for large and small businesses worldwide. Trade in horticultural goods such as flowers, which are central to the holiday, provide a source of livelihood for many farmers in the Global South. But global supply chains remain complex, limiting the development of the horticulture trade and its ability to reach its full potential.

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