French Tyre Giant Michelin Becomes Latest Alliance Partner

Michelin, one of the world’s most iconic brands, has joined the growing list of international businesses to partner with the Global Alliance for Trade Facilitation.

The company, founded in 1889 wants to offer everyone a better way forward. Their “All Sustainable” approach is constantly pushing them to find solutions capable of fostering an optimal balance between personal fulfilment, economic development, and safeguarding the planet and its inhabitants. Leveraging their unrivalled capabilities, they are innovating to help humanity conquer new frontiers and live a better life on the move.

Tires, services and solutions, mobility experiences, high-tech materials. The technology leader in tires for all forms of mobility, Michelin offers services that improve transportation performance and solutions that enable customers to enjoy outstanding experiences while on the road. In addition to supporting mobility, Michelin serves future-facing markets with its unrivalled capabilities and expertise in high-tech materials.

For Michelin, joining the Alliance will allow Trade and Customs teams to be part of the construction of innovative solutions, which will ease Michelin’s daily operations and help many other businesses.

Michelin is delighted to partner with the Alliance. Businesses have a key role to play to facilitate trade in a sustainable way. We are looking forward to being part of the many on-going projects led by the Alliance.” said Maeva Paqueriaud, Group Trade and Customs Director at Michelin

By teaming up with the Alliance, Michelin joins a roster that includes some of the world’s largest manufacturers, retailers, and logistics firms. These businesses are providing invaluable knowledge about the daily challenges that traders face when moving their produce across borders. More importantly, they are also helping to come up with targeted solutions.

With a presence in 177 countries, production sites in 26 countries, and 124,000 employees worldwide, and operates 68 tire production facilities which together produced around 173 million tires in 2021, Michelin is ideally positioned to inform the Alliance’s growing portfolio of projects in developing and least-developed countries. These initiatives benefit businesses of all sizes but are especially helpful to micro, small, and medium enterprises (MSMEs) as they look to enter world markets for growth opportunities.

“The Alliance is excited to welcome Michelin as a partner,” said Alliance Director, Philippe Isler.Michelin’s vast experience in global trade and of the delays and costs associated with moving goods in developing and least-developed countries will be hugely beneficial to the Alliance’s work of delivering meaningful trade reforms that help governments fully implement the World Trade Organization’s Trade Facilitation Agreement.”